Nudge is a nutrition app I created and designed to provide personalised diet support for individuals managing medical conditions that affect their dietary needs.

Acting like a pocket nutritionist, the app monitors the user's diet and adapts it based on changing conditions such as mood, delivering regular alerts to guide the user on what nutrients they need and what foods they are lacking throughout the day. The goal was to create a seamless, supportive experience, offering users both knowledge and relief through a tailored approach to their diet.

Nudge's aesthetic reflects its purpose: offering gentle, continuous support in a calming, accessible way. The colour palette - teal gradients - were carefully chosen to evoke feelings of health, balance, and trust. These tones are associated with vitality as well as a sense of calm, and being soothing, helping to ease any anxiety users may feel about managing their conditions.

The 3D flowing bubbles symbolise the 'nudge' (a soft, gentle reminder) representing how the app quietly works in the background, providing timely, subtle notifications without being intrusive. The organic, flowing forms mirror the fluid nature of the app’s diet plans, which evolve based on each user’s changing needs.

Get in touch

I am also open to any other one-off requests
sophiemilbourne@outlook.com