Root to Wellness is a health coaching brand founded by Siana, who turned her personal journey with Crohn's disease into a mission of healing and empowerment. Her brand offers more than just tailored food plans; it inspires a lifestyle that nurtures both body and mind. It embodies the idea of a new life, guiding clients toward a long-lasting, healthy future that extends beyond diet.
Siana wanted to create a palette inspired by nature, reflecting the organic essence of Root to Wellness. Calming, natural hues were chosen- relating to peace and renewal, aligning with the brand's focus and mission. As Siana's end goal was to use this branding for sachets of her food supplements, we wanted to bear in mind how the colours could translate into classic, minimalist looking packaging in future.
The logo for Root to Wellness was based on the Tree of Life- representing harmony and balance. We explored various tree designs before settling on a delicate line drawing that has a raw feel. The flowing roots, which blossom into branches, represent the brand's approach; grounded in nature, yet always reaching upward toward a healthier, more balanced life.
Social Media Presence:
Featuring Siana, the brand owner, in videos and images is essential to establishing a personal and authentic connection with our audience. Her presence showcases the genuine, organic lifestyle that Root to Wellness promotes, whether she’s engaging with products, enjoying nature, or sharing her wellness journey. By making Siana the face of the brand, we build trust and relatability in our customers.
