Sense is a UK-based homeware brand dedicated to crafting sustainable, handcrafted pieces. Emphasising quality over quantity, each product reflects a commitment to both home and planet. Owner, Emma, envisioned a minimalist logo and branding, inspired by natural forms.

The Sense logo combines circular forms, representing harmony and continuity, reflecting the brand’s focus on balance between design and function. The colour palette is flexible, offering a range of soft, organic, muted tones representing sense's connection to the earth. The colours must work harmoniously to reflect a cohesive, peaceful aesthetic.

Imagery takes inspiration from japanese wabi-sabi and Scandinavian minimalism, focusing on natural beauty, balance, and simplicity. Natural shots of people living the calming, balanced lifestyle the brand promotes are also used, highlighting moments of happiness and tranquility in everyday life.