Canadian Affair is a UK-based travel company specialising in Canadian holidays. The “Moose on the Loose” campaign was designed to keep their audience engaged throughout lockdown, encouraging them to book holidays through Canadian Affair once restrictions eased.
We hoped to inspire audiences to book holidays again by creating a fun, interactive experience across Facebook and Instagram. Featuring five distinct moose characters, each representing a different type of traveler, the campaign encouraged users to explore Canadian Affair’s website to find the moose and unlock prizes, all while reinforcing the brand's adventurous and family-friendly identity.
I used Canadian Affair’s signature colors to maintain brand consistency, but introduced a fun and engaging typeface, along with a playful new logo, to reflect the lighthearted tone of the campaign. The moose characters were brought to life through custom illustrations, each designed with a unique persona to attract different types of travelers.
After the success of the first "Moose on the Loose" campaign, we launched a second instalment, bringing the moose hunt to the streets of London. Participants searched for moose characters across the city, scanning QR codes for prizes and holiday discounts, turning the campaign into an exciting real-world adventure.
